A question often asked by those wanting to start a consulting business is this: “Can a newcomer become a small business marketing consultant without experience?”
With the right tools, resources and guidance, the answer is a resounding “YES!”
A consultant is paid by the results he brings to a client. This means that you don’t have to be an expert in Internet marketing to be a consultant, but you do need to know a few basic terms and techniques to get things done.
Here are some of the services you can provide which don’t require any prior experience:
Formerly an area dominated by computer programmers and designers, website creation can be anybody’s forte these days. You can learn how to create simple web pages from tutorials that come with web developing software, experiment with blog creation applications online or take the express approach by passing on the task to a freelance web designer.
Search engine optimization (SEO)
SEO may not be an exact science but Internet marketing experts who have been testing their systems for a few years can teach you how to improve your client’s search rankings. You can sign up for a quick course in SEO, read up on it online, get a mentor or join forums where people discuss techniques and share tips.
Perhaps the easiest way to generate cash flow is to provide articles or web content for clients. All you need is a good command of the English language to start writing for a wide market that includes those with existing websites and businesses that are about to go online. Writing is also a source of recurring income as websites need fresh content regularly. You can learn how to leverage this skill from seasoned web content providers as well.
Business owners tend to focus on operations and have little or no knowledge when it comes to Internet marketing. Whatever minor exposure you may have in Internet marketing puts you at a slight advantage which you could develop further by following proven techniques, learning systems or getting expert advice.
Other services that an small business marketing consultant can provide include setting up social media marketing, copywriting, and even Internet business coaching. Your next step after planning your consulting business is to take action immediately. Experience is built over time and with activity. Plunging right in the business is the best way to gain experience while getting paid for it.